The operating system has seen a slew of updates with increasingly mature functionality.
This means that you might have a substantial number of users on this platform. These users, like other mobile users will want apps and you can have a significant early mover advantage if you jump right in.
Because Windows Mobile app development is technically similar to developing Windows desktop apps you want to select a developer who
- Has experience with designing applications for Windows
- Has experience in mobile app development
- Share a rich history of working on Microsoft Technologies
The third party developer should also know how app markets work and have enough resources to maintain the app as the platform keeps on getting updated.